Once again curtains open for this
year’s feast of TV and film! After a year’s preparation, the 13th Shanghai TV
Festival hosted by the State Administration of Radio, Film and TV and the
Shanghai Municipal Government, will take place from June 11th to 15th. This
year’s edition of the festival comes with many innovations, whether from
contents, formats or operation methods, a lot of reforms are made. Focusing on
innovation, profession and interaction, the festival is expected to be vigorous,
thus providing a thorough fiesta both in and out of the industry.
Since 1986, Shanghai TV Festival
has been successfully held for 12 editions. It has a high reputation for its
specialty, foresight and interaction in the TV area. As the first and foremost
platform for television exchanges in China, the Shanghai TV Festival serves as
an international arena for dialogues between TV makers between China and the
world. With such a platform, many superb concepts in the television field are
introduced to China, which also offers an opportunity for interchange of
references between foreign and Chinese TV industry. We emphasize on public
interaction and industry outlook.
The 13th Shanghai TV Festival
consists of four parts: Magnolia Award International TV Program Competition,
International Film and TV Market, New Media and International Broadcasting
Equipment Market, and Magnolia TV Forum.
1、Spotlight of the 13th
Shanghai TV Festival:
1) Professional marketing
service and forward-looking forum topic
To be the most popular
activity, International Film and TV Market always keep a good tendency. This
year, the market will strengthen its professional marketing service, and extend
the promotion for Chinese TV program.
Magnolia International Forum will
continue leading Chinese TV area. Through the forum, report, investigation and
training, we try to make progress on various contents of old-new media and
interaction. By inviting world TV and film elites as speeches, the will continue
the rule of “Global Issue, Industrial Experience”, and also based on the
background of 2008 Olympic Game and 2010 EXPO, paying more attention on industry
front topic, focusing on the pop topic and activities the public interested. The
forum will talk about the effect of media promotion to the country’s culture
events.
2) Splendid Magnolia Award
and Elaborate innovations call for interaction and impact
As the request of Chinese and
oversea specialists, and from many angles such as the proof of type of programs,
contents, the rate of audience and so on, 13th Shanghai TV Festival will enhance
the awards for cartoon and Asia TV series. Through the new awards added, we can
learn the latest producing concept and plentiful experiences abroad. Meanwhile,
it will motivate and push Chinese TV development faster, so that to set up a
better platform for Chinese TV area. Moreover, the adding of new awards will
elaborate innovations call for enthusiastic interaction, and this will make the
TV festival become a real holiday for the public.
3) Plentiful TV
Programs
Besides the major events, the 13th
Shanghai TV Festival will have <We are here----Chinese Documentary 30
years>, <New Entertainment Hosts Ceremony & Forum >, < Animation
Day> and other series activities.
< We are here ---- Chinese
Documentary 30 years> will gather Chinese documentaries since 30 years,
representing the development of Chinese society and the life style of the
public. The Chinese specialists are using theirs lenses to show the various
culture of China.
<New Entertainment Hosts
Ceremony & Forum> will invite famous entertainment hosts from Mainland
China, Hong Kong and Taiwan, to show their varios talents and charming.
<Animation Day> will provide
a platform for Chinese and foreign animators to exchange new ideas, in order to
create more Chinese original cartoon plans. There will be forum, pitch-catch and
special screening that day.
2. Major Events of the 12th Shanghai TV
Festival
The 13th Shanghai TV Festival
consists of four parts: Magnolia Award International TV Program Competition,
International Film and TV Market, New Media & International Broadcasting
Equipment Market and Magnolia TV Forum.
1) Magnolia Award
International TV Program Competition
In order to thrive on domestic TV
productions and strengthen international television exchange, this year’s
Magnolia Award made structural adjustments to the awarding categories. The newly
set awards will display better industry function, in hope to promote the
development of the Chinese TV Cause.
275 companies from 39
countries around the world submitted their programs. From the nominations, it is
obvious that programs in the TV film section are finely-plotted and
well-performed while documentaries possess exquisite scenes and profound
conception. The new animation category is full of the latest productions around
the globe with dazzling colors and incredible imagination.
The juries of this year’s
magnolia award are directors, actors or producers from nine countries or regions
including Korea, U.S.A, France, Australia, Mexico, Hong Kong, Taiwan and China.
All of them are authoritative and typical both in their own countries and around
the world.
2) International Film
& TV Market
International Film & TV Market
will be held June 12th -14th at Shanghai New International Expo Center. As one
of the most popular events of the festival, the film & TV market has always
kept its growing tendency. The ratio of foreign exhibitors is about 40%. This
year, the market will focus on its professional service function, and to provide
a better place for negotiation. At the same time, the market will increase its
emphasis on the promotion of Chinese TV productions, and invite more foreign
buyers for market exchange.
Through data analysis,
introduction, the market will provide professional service which is of
international standard, and will keep acting as a role model in Chinese TV
market. Up till now, market sales is already over, all booths sold out.
Domestically, exhibitors include SMEG, CCTV, Hairun Media, etc while
internationally, exhibitors range from Disney, MGM, etc. Agencies of
joint-booths from EU, Korea and Japan have also bought booths.
3) New Media & International
Broadcasting Equipment Market
Will be held June 12th -14th at
Shanghai New international Expo Center.
This year, the market will keep
its original form of the International Broadcasting Equipment Market while
enlarging the interactive new media section with the advantage of SMEG. Up till
now, 80% of the booths are already sold.
4) Magnolia TV
Forum
This edition of Magnolia TV
Forum starts with an online forum on May 28th, and will last until June 15th.
The forum adheres to the principle of “Global Issue, Industrial Experience” and
the slogan of “Guidance for the 2008 TV industry”.
Magnolia TV Forum consists
of online dialogue, summit forum and symposia. Among those, online dialogue is a
brand new section, guests will be invited to discuss opinions online; and it is
open to everyone. The Magnolia Forum will have 40 experts, among them half are
from abroad. The Summit topic is "The Power of Media in the Olympic Games and
World Expo". It will mainly discuss the responsibility, role, operation and
influence of media in the coming Olympics and World Expo. The Symposia will have
such topics as “The International Language of Documentary Films”, “Audience
Research Affects Content Production”, “The Power of Depth”, etc. The new media
forum will continue to combine ideas from technology, communication and
traditional media to further discuss the future development, method and
collaboration opportunities of new media. Technique Forum will put technology
together with content-using and enterprise management; experts will express
their views on technology serving content.
5) Magnolia Award and
Closing Ceremony
The Award and Closing Ceremony of
the 13th TV Festival will extend base upon before and audience in Asia and North
America area can watch the ceremony on live this time. The topic of this year’s
Closing Ceremony will be “New Vision New Concept”. We will explain the “vision”
and “concept” from different view, and reset the type of the closing ceremony.
The ceremony involves morden elements and traditional Chinese elements together,
and tries to make the whole ceremony more graceful.
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